The Art Directors Club of Europe (ADCE) has released its first ADCE Creativity Trend Report, featuring industry insights based on an analysis of the nearly 300 advertising winning works from the Best of European Design and Advertising ADCE Awards 2023.
Curated by Patrizia Boglione, the free ADCE Creativity Trend Report 2023 analyzes the newest trends in the world of European creativity and how it has moved in response to different social, demographic, environmental factors. The aim is to showcase the excellence of worldwide creativity, and highlight nuanced interpretations of the human experience.
The outcome of this analysis has led to the identification of seven key trends that will influence the communications and advertising sector, not only at a European level, but globally as well:
- Back to the Brand Roots
- Practical Realism
- New Collective Activism
- The Digital Fandom Quest
- Rediscovering Human Uniqueness
- The Dawn of AI Optimism
Brands are stepping into the field of activism with increasing boldly claiming their positions and dedicating themselves to driving meaningful change.
The ADCE Creativity Trend Report 2023 is available for free, and can be downloaded here.
About Green Futures Initiative
The ADCE Creativity Trend Report 2023 is part of the Green Futures Initiative, an EU co-funded project created in partnership with Creatives for Climate and Clube da Criatividade de Portugal. It aims to mobilize the European visual communication and graphic design industry to address challenges related to employment, economic resilience, and smart growth, fostering innovation, improving skills and facing global competition.